> For the complete documentation index, see [llms.txt](https://mangoads.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mangoads.com/docs/getting-started/what-is-mangoads.md).

# What is MangoAds

MangoAds is an automated advertising network for Telegram. It runs a two-sided marketplace:

* **Advertisers** buy views inside relevant Telegram channels.
* **Channel owners** (publishers) sell ad placements in their channels and earn from every view they deliver.

Everything in between — matching, delivery, moderation, billing and payouts — is handled automatically by the platform.

## The core idea: pay for delivered views

MangoAds is **CPM-based** (cost per mille — the price for 1,000 views). Advertisers don't pay a flat fee per post; they pay for the views their ad actually receives, priced through a real-time auction.

## What each side gets

|                    | Advertisers                            | Channel owners                                     |
| ------------------ | -------------------------------------- | -------------------------------------------------- |
| **Goal**           | Reach a targeted Telegram audience     | Monetize an existing channel                       |
| **You provide**    | Ad creative, budget, targeting         | A channel and a bot with posting rights            |
| **You pay / earn** | Pay per 1,000 delivered views (CPM)    | Earn per 1,000 delivered views, at a price you set |
| **Effort**         | Set up once, the auction does the rest | Connect once, approve or auto-publish ads          |

## Why automated

Buying Telegram ads manually means finding channels, negotiating prices, sending creatives and chasing confirmations. MangoAds replaces that with a single platform: you set your terms once and the system matches supply and demand, delivers ads, and settles payments.

## Operated by

MangoAds is operated by **Apyflow DMCC** (Dubai, UAE). For legal questions, contact <legal@mangoads.com>.

***

Next: [How it works →](/docs/getting-started/how-it-works.md)