> For the complete documentation index, see [llms.txt](https://mangoads.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mangoads.com/docs/for-channel-owners/how-ads-work.md).

# How ads work on your channel

Once your channel is connected, MangoAds matches it with advertiser campaigns through the auction and publishes ads through your bot — within the rules you set.

## Matching

Ads are matched to your channel based on your **categories** (and country/language, if you set them). Only ads whose targeting fits your channel — and that you haven't blocked — are eligible.

## Approval

Depending on your settings, you either:

* **Approve each ad** — you get a preview and decide whether to publish, or
* **Auto-publish** — qualifying ads publish automatically according to your rules.

When approval is enabled, you'll receive a preview notification before an ad goes live and can **approve** or **decline** it. If you take no action, the ad publishes automatically per the system rules.

## Delivery and removal

* Approved ads are **published by your bot** as a normal channel post.
* Each sponsored post is **automatically removed after 48 hours**.
* Views are counted as they happen and become your earnings.

## Limits and timing

You decide the pace:

* **Max ads per week** caps how many sponsored posts run.
* **Publication time** controls when ads may be posted.

See [Controls](/docs/for-channel-owners/controls.md) to adjust these.

{% hint style="info" %}
Moderation is shared work: MangoAds reviews ads against its [advertising policy](/docs/policies/advertising-policy.md), and you can still decline any ad you don't want in your channel.
{% endhint %}