Targeting

Targeting decides which channels your ad can appear in. You set it in Step 3 of campaign creation, and you can adjust it later by editing the campaign.

Targeting options

Telegram channel category (required)

Pick one or more categories. Your ad will only appear in channels that match them. This is the main lever for relevance — choose the categories your audience actually follows.

Advanced targeting (optional)

A toggle that lets the algorithm expand reach to related categories where your ad is likely to perform well. Turn it on if you want more volume and are comfortable appearing in adjacent topics; keep it off for the tightest control.

Banned categories (optional)

Categories where your ad should never appear, regardless of the above. Use this to keep your brand away from contexts you don't want.

Geography (optional)

Limit delivery to specific countries. Leave it empty to run globally.

Language (optional)

Limit delivery to channels in specific languages. Leave it empty to run across all languages.

Tips

• Start broad with a few relevant categories, then narrow once you see which ones perform.

• Use Geography when your offer is region-specific (for example, a local service or a country-restricted product).

• Combine Banned categories with a broad category selection to get reach while excluding what you don't want.

Changing targeting on a live campaign restarts moderation and removes currently running ads. See Moderation & editing.