> For the complete documentation index, see [llms.txt](https://mangoads.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mangoads.com/docs/for-advertisers/how-pricing-works.md).

# How pricing works

MangoAds is **CPM-based** — you pay for every 1,000 delivered views, not a flat fee per post.

## Your maximum CPM

You set a **maximum CPM** — the most you're willing to pay per 1,000 views. For each available placement, your ad competes with others in a real-time auction. When your ad wins, it's delivered to a matching channel.

* You're **never charged more than your maximum CPM**.
* You **pay only for delivered views** — not for clicks.

## Getting more reach

* A **higher maximum CPM** makes your ad more competitive, so it can win more placements and reach more people. A maximum CPM that's too low may limit delivery.
* **Relevance matters**: accurate [targeting](/docs/for-advertisers/targeting.md) helps your ad win the right placements and perform better.
* Track results on your [dashboard](/docs/for-advertisers/dashboard-and-analytics.md) and adjust your maximum CPM and targeting based on what you see.

{% hint style="info" %}
You set your maximum CPM in **Step 2** of [creating a campaign](/docs/for-advertisers/creating-a-campaign.md).
{% endhint %}