Dashboard & analytics

The Dashboard is your performance overview across all campaigns. Filter it by period and by campaign.

Advertiser dashboard

KPI cards

Metric	Meaning
Total spent	Money spent on delivered views in the selected period.
Total views	Delivered views (impressions).
Total clicks	Clicks on your ad's link.
Avg. CTR	Click-through rate — clicks ÷ views.
Avg. CPC	Average cost per click — spend ÷ clicks.
Avg. CPM	Average cost per 1,000 views.

Trends

The Trends chart plots clicks and views over time so you can see momentum and spot the effect of changes (new creative, budget or targeting).

Per-campaign table

Below the chart, a table breaks the same metrics down by campaign:

Campaign · Views · Clicks · CTR % · CPC $ · CPM $ · Total spent $

Use it to compare campaigns and decide where to put more budget.

Reading the numbers

• High views, low clicks (low CTR) → the targeting may be fine but the creative or offer isn't compelling. Try a stronger title, call to action or image.

• Low views → your max CPM may be too low to win the auction, or targeting is too narrow. Raise the max CPM or broaden categories.

• High CPC → you're paying a lot per click; improve CTR (better creative) or tighten targeting to a more relevant audience.

You're billed on views (CPM). CPC and CTR are there to help you judge quality, not because you pay per click.