> For the complete documentation index, see [llms.txt](https://mangoads.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mangoads.com/docs/for-advertisers/dashboard-and-analytics.md).

# Dashboard & analytics

The **Dashboard** is your performance overview across all campaigns. Filter it by period and by campaign.

![Advertiser dashboard](/files/qPs6HwEE3Liax5QUCrDY)

## KPI cards

| Metric           | Meaning                                                |
| ---------------- | ------------------------------------------------------ |
| **Total spent**  | Money spent on delivered views in the selected period. |
| **Total views**  | Delivered views (impressions).                         |
| **Total clicks** | Clicks on your ad's link.                              |
| **Avg. CTR**     | Click-through rate — clicks ÷ views.                   |
| **Avg. CPC**     | Average cost per click — spend ÷ clicks.               |
| **Avg. CPM**     | Average cost per 1,000 views.                          |

## Trends

The **Trends** chart plots clicks and views over time so you can see momentum and spot the effect of changes (new creative, budget or targeting).

## Per-campaign table

Below the chart, a table breaks the same metrics down by campaign:

`Campaign · Views · Clicks · CTR % · CPC $ · CPM $ · Total spent $`

Use it to compare campaigns and decide where to put more budget.

## Reading the numbers

* **High views, low clicks (low CTR)** → the targeting may be fine but the creative or offer isn't compelling. Try a stronger title, call to action or image.
* **Low views** → your max CPM may be too low to win the auction, or targeting is too narrow. Raise the max CPM or broaden categories.
* **High CPC** → you're paying a lot per click; improve CTR (better creative) or tighten targeting to a more relevant audience.

{% hint style="info" %}
You're billed on **views (CPM)**. CPC and CTR are there to help you judge quality, not because you pay per click.
{% endhint %}