> For the complete documentation index, see [llms.txt](https://mangoads.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mangoads.com/docs/for-advertisers/creating-a-campaign.md).

# Creating a campaign

A campaign is one ad with its content, budget, schedule and targeting. To start, go to **Campaigns → Add campaign**. The form has three steps.

## Step 1 — Ad content

![Campaign step 1 — ad content](/files/MiqG0Db6yCKNhVEkuyNI)

Fill in the post itself. A live preview on the right shows exactly how your ad will look in a channel.

| Field               | Notes                                                                                                                                    |
| ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------- |
| **Campaign name**   | Internal name, visible only to you. Helps you find the campaign later.                                                                   |
| **Title**           | The headline of your ad (up to 50 characters).                                                                                           |
| **Description**     | The body text. Supports basic formatting — bold, italic, strikethrough, underline (up to 600 characters).                                |
| **Call to action**  | The button text, e.g. "Subscribe" or "Learn more" (up to 20 characters).                                                                 |
| **Link**            | The URL you're promoting.                                                                                                                |
| **Creative assets** | Up to 10 files. **PNG/JPG up to 5 MB, GIF up to 10 MB, MP4 up to 20 MB.** Recommended aspect ratio **1:1 or 2:3**; shown above the text. |

{% hint style="info" %}
**Use one strong creative.** A single photo, video or GIF usually converts best. If you add several images, Telegram arranges them into an album automatically.
{% endhint %}

{% hint style="info" %}
MangoAds doesn't label your post as "sponsored". If you'd like to mark it as advertising, add that to your text or creative — it's up to you.
{% endhint %}

When you're done, click **Next step**.

## Step 2 — Budget & Schedule

![Campaign step 2 — budget and schedule](/files/Vcl56Jea5bYWgymMYwM1)

Decide how much to spend and when to run.

| Field            | Notes                                                                                                                 |
| ---------------- | --------------------------------------------------------------------------------------------------------------------- |
| **Daily budget** | The most you'll spend per day (minimum **$10**).                                                                      |
| **Max CPM**      | The highest price per 1,000 views you'll pay in the auction (minimum **$2.00**). You're never charged more than this. |
| **Start date**   | When the campaign begins.                                                                                             |
| **End date**     | Optional. Toggle it on to stop the campaign automatically on a set date.                                              |

{% hint style="info" %}
Your ads are protected from fake traffic — every connected channel is monitored to ensure your ads are shown to real users.
{% endhint %}

Click **Next step**.

## Step 3 — Set targeting

![Campaign step 3 — targeting](/files/PcqIn72GSho9x8jNARQH)

Choose where your ad can appear. See [Targeting](/docs/for-advertisers/targeting.md) for details on each option.

| Field                         | Notes                                                                                               |
| ----------------------------- | --------------------------------------------------------------------------------------------------- |
| **Telegram channel category** | Required. Your ad appears in channels that match the categories you select.                         |
| **Advanced targeting**        | When on, the algorithm expands reach to related categories where your ad is likely to perform well. |
| **Banned categories**         | Optional. Categories where your ad should never appear.                                             |
| **Geography**                 | Optional. Limit delivery to selected countries.                                                     |
| **Language**                  | Optional. Limit delivery to selected languages.                                                     |

When everything looks right, click **Create campaign**. Your ad goes to [moderation](/docs/for-advertisers/moderation.md) before it can start delivering.

***

Next: [Targeting →](/docs/for-advertisers/targeting.md)